Unlocking UK Government Grants: Small Business Guide 2025
Overview of UK Government Grants and Funding Options for Small Businesses In 2025, the UK government continues to offer a wide array of grants and funding opportunities aimed at supporting small businesses across various sectors. These programs are designed to assist businesses in starting, growing, and innovating, providing essential financial resources to help navigate the […]
Why Inclusivity in Social Media Influencing is Important
Social media influencing has become the most popular form of marketing the last few years. As of 2022, the influencer marketing industry is worth roughly £15 billion, with 93% of marketing agencies having used influencer marketing. It is clear that consumers trust influencers opinions! When using this marketing strategy, inclusivity is crucial because it has a […]
How to Become a Successful Social Media Executive
Being a successful social media executive requires a combination of strong communication skills, a deep understanding of various social media platforms, and the ability to think creatively and strategically. According to research, the number of jobs related to social media that have been filled has increased by 70%. How then can you differentiate yourself in such a […]
TikTok Advertising: Why is it So Effective?
Google and Facebook were surpassed by TikTok as the most popular website online in 2021. Despite being initially well-known for its lip-syncing and dance-off videos, TikTok has also developed an excellent digital marketing platform for companies to interact with customers and increase brand recognition. Numerous companies, including Alo Yoga, Gymshark, and Duolingo, have found great […]
Why You Should Hire a Social Media Executive for Instagram
As a business owner, it’s important to constantly be looking for ways to increase brand awareness and engagement with your audience. One effective way to do this is through social media marketing, and specifically, through Instagram. Instagram is a visual platform with over 1 billion monthly active users, making it a valuable tool for businesses […]
When Did Social Media Influencing Start?
Social media influencing is one of the best ways to influence consumers, with 49% of Britons saying they rely on recommendations from influencers when making purchase decisions. Additionally, according to 71% of marketers, ongoing ambassadorships are the most successful type of influencer marketing. With how popular it is, it can be hard to pinpoint where it […]
How to Generate Leads for Your Business
Generating leads for your business is an essential part of growing and expanding your customer base. Without a steady stream of leads, it can be difficult to keep your business running smoothly and effectively. There are a number of different strategies and techniques that you can use to generate leads for your business, and the right […]
Why Upcoming Businesses Should Invest in Advertising Services
Advertising services are an important investment for any business, but it is particularly crucial for upcoming businesses that are looking to gain a foothold in the market and establish themselves as a key player in their industry. By investing in advertising services, businesses can increase their visibility, reach new customers, and ultimately drive more sales and […]
Social Media Ads: Are They Effective?
Without a doubt, the business and retail world is evolving rapidly. It is up to each company to keep up with the latest marketing trends or risk falling behind. Traditional marketing strategies are less effective than they once were, and those utilising digital marketing may be skipping out on important tactics that could further improve […]
What Does an SEO Executive Do?
You might need to increase your search engine optimisation efforts if your business website is not receiving a lot of traffic. The majority of people have no idea what an SEO specialist does when it comes to digital marketing. An SEO executive is in charge of optimising client websites to boost organic web traffic. They concentrate on […]