Social media influencing is one of the best ways to influence consumers, with 49% of Britons saying they rely on recommendations from influencers when making purchase decisions. Additionally, according to 71% of marketers, ongoing ambassadorships are the most successful type of influencer marketing. With how popular it is, it can be hard to pinpoint where it first began. But in this article, we are going to do just that.
What is Social Media Influencing?
Social media has rapidly increased in importance over the past ten years. More than 3.4 billion people, or 45% of the global population, use social media regularly. Social media influencers are people who have established a reputation for their subject-matter expertise. They frequently post about that subject on their preferred social media platforms, where they amass sizable fan bases of enthused, active individuals who pay close attention to their opinions. Because they can start trends and persuade their followers to purchase the products they promote, social media influencers are adored by brands.
When did Social Media Influencing become popular?
2009 was the year when influencing started to become a legitimate thing. A significant influx of bloggers and YouTubers appeared that year. Influencers like Alfie Deyes, Zoella, Tanya Burr, and PewDiePie swept the globe and started the phenomenon. What began as a hobby evolved into a career that changed their lives and propelled them to the top of their industry. They served as an inspiration for others who tried to imitate them.
The purpose of Instagram changed the following year, in 2010. It was initially used for sharing pictures of delicious food and beautiful scenery, but brands and customers eventually took over. Influencers were able to transfer their social media presence to a new platform, expanding their audience and allowing them to cross-promote their content on multiple social media channels.
Is Influencing beneficial for businesses?
Influencer marketing can be a beneficial strategy for businesses, as it allows companies to reach new audiences and tap into the influence and credibility of individuals who are perceived as experts or thought leaders in a particular industry or niche. By partnering with influencers, businesses can leverage their audience and social media following to promote products or services to a targeted group of potential customers.
Influencer marketing can also help businesses to build brand awareness and credibility, as well as drive sales and revenue. However, it is important for businesses to carefully research and select influencers who align with their brand values and message and to have clear goals and objectives in place for their influencer marketing campaigns.
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