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Social Media Ads: Are They Effective?

Without a doubt, the business and retail world is evolving rapidly. It is up to each company to keep up with the latest marketing trends or risk falling behind. Traditional marketing strategies are less effective than they once were, and those utilising digital marketing may be skipping out on important tactics that could further improve performance and results. People use social media platforms to make decisions about what to buy and where to buy it. Social media ads are the answer if you want to influence these customers to choose your goods or services.

What are social media ads?

Advertising on social media is essential if you want to quickly reach new target markets. More businesses are turning to social media ads to expand their brands and attract new customers, including the best-performing brands in the world. Understanding how these advertisements function and how they can help your business is crucial for remaining competitive.

It is a form of digital marketing that involves sending paid advertisements to your target audience through social networks like Facebook, Twitter, and Instagram. Ads on social media are a quick and efficient way to reach your target audience and expand your marketing initiatives. There is a range of social media ads, such as: static image ads, video ads, stories ads, and messenger ads. All of these have different uses and effects, using the research you’ve done, you need to figure out which is best for your brand.

What do consumers expect from social media ads?

26% of social media users say that they tend to buy products or services that they have seen advertised. So, what is making them click? Users won’t just click on any ad. As a business, you have to remember that consumers are constantly exposed to ads – so you must generate something that is unique. 

Your target audience plays a huge role in what your advertisements look like. For brands targeting an older demographic, reliability, authenticity, and practicality are the most important factors to consider when creating an ad. Whereas if your brand is targeting Gen-Z, research shows that they want businesses to help them improve their skill set, and nearly one quarter state they want brands that can improve their reputation. 


Leedle.co is a lead generation website that helps product and service providers find their ideal customers. We hunt for customers who want great work to be done, then we share their information with our pre-vetted list of service providers. Social media ads, graphics, SEO…you name it, we can connect you with the ideal person. To keep up to date with Leedle.co, follow our Instagram here.