Social media influencing has become the most popular form of marketing the last few years. As of 2022, the influencer marketing industry is worth roughly £15 billion, with 93% of marketing agencies having used influencer marketing. It is clear that consumers trust influencers opinions! When using this marketing strategy, inclusivity is crucial because it has a significant impact on how your brand is perceived. How can you make sure that your brand is genuine and inclusive?
Social Media Influencing Defined
Social media influencing, also known as influencer marketing, is a form of online advertising that involves the use of product placement and endorsements from people who are believed to be highly knowledgeable in their respective industries and have an active online following. Influencers assist brands in creating connections with consumers and audiences that are incredibly authentic, fostering levels of trust that are much higher than those that might be achieved with more conventional, superficial campaigns. According to a study published in July 2022, almost 50 million people consider themselves social media influencers. In fact, this number continues to grow each day.
What Is Inclusivity?
In the words of the Cambridge Dictionary, inclusivity is ‘the fact of including all types of people, things or ideas and treating them all fairly and equally’
How Can You Incorporate Inclusivity In Social Media Influencing?
Making your social media platforms inclusive guarantees that everyone participates in your dialogues and feels represented. Keep in mind that the quantity of individuals who watch and engage with social media material determines its effectiveness. When content is made inaccessible, a sizable portion of prospective viewers are shut out. There are several steps you need to do to make sure you are addressing everyone in order to develop a diverse social media presence. Examples include:
- Celebrate appropriately. Making use of your social media platforms to celebrate holidays that are significant to the diversity and inclusion movements will help members of that group feel included.
- Choose words carefully. Social media experts will no longer be able to use the explanation “I didn’t know” to justify using inaccurate or offensive terminology. Especially in 2023. There are many tools, such as Alex, that help you avoid derogatory and inconsiderate language.
- Include alt text. Almost all social media platforms now let users add alt text (short for “alternative text”) to any social media posts with visuals. By including alt text, you can make your social media profiles ADA compliant and make it simple for people using screen readers or other assistive technology to navigate your pages.
- Be mindful when choosing images. If your social media posts frequently include images honoring company culture and events, you should try your best to use photos that truly represent the diversity within your organisation. This not only demonstrates your company’s commitment to diversity but also increases the likelihood that people who look like them will apply for jobs.
How Can Leedle Help You?
Leedle.co is a leading national introduction website that helps product and service providers find the right customers. We look for customers who want outstanding work to be done, then we share their details with our pre-vetted list of service providers. Whether it be a social media executive, graphic designer, or a social media influencer – we can put you in touch with them all. To stay up to date with us, follow our Instagram here!