Google and Facebook were surpassed by TikTok as the most popular website online in 2021. Despite being initially well-known for its lip-syncing and dance-off videos, TikTok has also developed an excellent digital marketing platform for companies to interact with customers and increase brand recognition. Numerous companies, including Alo Yoga, Gymshark, and Duolingo, have found great success thanks to the app. You can not ignore the influence and potential of TikTok if you are in the marketing industry. If you do, you are missing out on potential profit and brand growth. You can join other brands on TikTok to engage your audience with a range of TikTok advertising and viral trends.
Types of TikTok Advertising
You have a lot of options when it comes to advertising on TikTok. So you can decide what will best help your message reach and influence your target audience. The various ad formats available through the TikTok ads platform are listed below.
- Spark ads – Brands now have the option to sponsor well-liked organic content related to their products on TikTok thanks to the introduction of this ad type in 2021.
- Image ads – Brands can insert image ads into videos that show up in BuzzVideo, TopBuzz, and Babe news feed apps from TikTok.
- Video ads – These advertisements are full-screen, 5- to 60-second videos that show up in a user’s “For You” feed.
- Pangle ads – Only certain countries can use the TikTok integration on Pangle’s video platform to access video, native, and banner ads.
- Carousel ads – The news feed apps for TikTok feature these advertisements, which can contain up to 10 images.
- Brand takeover – With this kind of advertisement, you can control the conversation by temporarily taking over the entire screen with your message. Afterwards, it becomes an in-feed video ad.
- In-feed video – Ads that appear on the “For You” page alongside the native news feed of TikTok users
Benefits Of TikTok Advertising
The first benefit of TikTok advertising is that the exposure potential of TikTok trends is maximised. Keeping up with TikTok trends will make your advertisement appear relevant to the app’s algorithm, increasing the likelihood that it will occur on someone’s “For You” feed. On TikTok, anyone—including companies—can create trends and go viral. To promote participation and reach a larger audience, brands can use brand takeovers and branded hashtag challenges.
Additionally, TikTok advertising is budget-friendly. TikTok ads don’t require a big budget because the platform caters to unprocessed, unfiltered videos made on mobile devices. Since TikTok thrives on real, unpolished videos, good content can be created without expensive camera equipment. Because it blends in with the other videos on their feed, user-generated content (UGC) from your customer community on your brand’s TikTok helps increase the number of people who see your videos.
In addition, TikTok is full of Content Creators. Companies can easily advertise on TikTok by working with creators in branded collaborations, as this leaves the creator in charge of production and all other aspects. These are more interesting and increase viewership rates by at least 112% by grabbing the audience’s attention. Additionally, this rise in views results in a 27% increase in ad recall for businesses using TikTok influencer marketing.
Lastly, TikTok formats ads to facilitate engagement. You can choose from a variety of formats when creating a TikTok ad to help drive ad traffic. According to recent data, TikTok is more engaging than Instagram, even with its micro-influencers, who have an average engagement rate of 17.96% versus 3.86%.
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