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What Should You Ask a Marketing Agency?

It’s no surprise that your business is looking for the assistance of a marketing agency. Hiring a third-party firm is a great way to improve your brand’s online presence and ensure you gain as much business as possible. There has never been a more crucial time to stand out online than in today’s advanced technological society. 

Whether this is being active on social media platforms, content creation or paid advertising services (or a mix of all three). A marketing agency has specialists in each area that understand the latest trends and ways to improve your company’s online presence. 

So, what questions should you ask to make sure you are getting your money’s worth?

What Services Do You Offer?

Firstly, it is important to understand the different services a marketing agency can offer and what will best suit your business. For example, older firms and businesses most probably will not be on social media, preferring content creation through optimised articles that will bring traffic in through organic search (SEO). However, if a business already has social media platforms and is looking for an increase in followers, social media management is most likely your preference.

So, what does your business want out of the partnership? To reach social media users through paid advertisement? An increase in followers? Or, a complete rebranding of their graphics and style? It is important to understand this before reaching out to marketing services. This way, you will have an idea of what they can offer and can set targets that you would like the marketing agency to achieve.  

Do You Manage Social Media?

The growth of the majority of brands depends on the effective management and engagement of their social media accounts. An active social media presence makes you seem like a trustworthy brand to potential customers and being gracious to commenters helps you develop a solid reputation. The majority of marketing firms include social media specialists that can create strategies and content for your channels to increase interaction.

It is also a great way to get instant feedback. Posting questions or polls regarding your business can actively engage with your audience base. Find is working on social media and what needs improvement. A marketing agency should, during the onboarding process, discuss what type of social media strategy you want and use their expertise on the best approach. 

Can I Request Social Media Advertisements?

Social media advertising is the way to go if you want your business to be seen by a larger audience on social media, particularly on Facebook. Ask what it entails and what it can cost.

Paid advertising specialists will be able to run campaigns on social media, including copy and graphics. But, it’s important to understand how the advertising will be run by the marketing agency. Specialists can use Facebook and Google Analytics to see the performance of each individual advert; including which ones brought sales, which ones were clicked on and which ones did not perform as well. From this, they understand which campaign will work best for your business.

What Are Your Prices?

Most marketing organisations will give bespoke costs for various plans depending on the service you need. Naturally, a comprehensive service option will be more expensive than a single service package. However, it’s always worthwhile to get a quote from an agency before moving forward.

Where Can I Find a Marketing Agency?

So, you know what to ask. Now, how do you find a marketing agency that will help grow your business? At Leedle.co, we connect businesses with service providers, including marketing and creative services. Simply, fill in our form and let us do the rest!

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