PPC advertising, also known as pay per click advertising, is a method of internet marketing in which advertisers pay a fee each time one of their advertisements is clicked. Simply put, you only pay for advertising when your ad is clicked on. Research shows that, although 45% of small businesses do some form of online advertising, pay-per-click is still a concept that eludes many of us.
PPC advertising is primarily a means of ‘buying’ visitors to your website on top of boosting organic internet traffic. They come in various sizes, and can contain text, graphics, videos, or a combination of all three. They can be found on search engines, websites, social media platforms, and other places.
What are the Benefits of PPC Advertising?
There are a wide range of benefits when it comes to PPC advertising, such as: more exposure and brand recognition, cost-effective advertising, ability to run multiple campaigns for each keyword, instant traffic, and it results in higher click-through rates. These are especially beneficial to smaller businesses, as you get to decide how much money you wish to put into each keyword, therefore making it easier to manage what you are spending and on what. Since you’re more likely to draw in more customers who are interested in your product, this essentially ensures that the money you spend on advertisements isn’t wasted.
How To Construct a PPC Advertising Campaign
Researching your keywords is essential. Keyword research is undoubtedly the most significant component of a PPC campaign. This is because it serves as the foundation for the entire process. Without keywords, the search engine would possess no way of knowing when to display your adverts.
Choosing the appropriate keywords, can virtually guarantee the success of your campaign, promising you the most views, click-throughs, traffic, and conversions. Research what your competitors are using, use local keywords when possible, and be specific with your keywords!
It is also critical to create an ad that is bold and sticks out among your competition. Ads must be brief and to the point in order to capture their attention and offer information swiftly. To further capture their attention, contemplate coming up with a unique value strategy that makes your offer different from everybody else’s.
There are many ad extensions available to help you enhance engagement. They can include connections to specific subpages on your website, a call button, product pricing information, and more.
Another tip for structuring your PPC advertising campaign is that when they are up and running, test them! Begin tracking them, measuring their performance, and making necessary adaptations to improve your results. Understanding what is working, and what isn’t – is important for your business’s progression. This will allow you to understand your audience better, and create content that is what they want to see.
What is Leedle.co?
Leedle.co is a leading national introduction website that helps product and service providers find their ideal customers. We hunt for customers who want amazing work to be done. Then we share their details with our pre-vetted list of service providers, especially those who specialise in PPC advertising! To keep up to date with Leedle.co, follow our Instagram here.