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What Does an SEO Executive Do?

You might need to increase your search engine optimisation efforts if your business website is not receiving a lot of traffic. The majority of people have no idea what an SEO specialist does when it comes to digital marketing. An SEO executive is in charge of optimising client websites to boost organic web traffic. They concentrate on link-building, limiting content duplication, and keyword research. All of this is done with one goal in mind: increased sales.

Importance of an SEO Executive

For businesses, SEO is more important than ever in 2022. This is due to the fact that most businesses have gone online, particularly since the COVID-19 pandemic started and forced them to. Meaning that competition is continuously increasing. 

SEO is a lengthy process that needs constant work but is very rewarding. According to studies, 53% of website traffic is derived from organic searches; therefore, if you do not invest in SEO, you may be losing out on a lot of potential business.

What responsibilities does an SEO Executive have?

Being an effective SEO Executive requires having strong copywriting and analytical skills because the majority of the duties associated with the position involve writing, communicating, and analysing text. Examples of responsibilities of an SEO Specialist include:

  • Creating and scheduling blog content
  • Creating high-quality SEO content
  • Leading keyword research and optimisation of content
  • Keeping up to date with developments in SEM (Search Engine Marketing)
  • Conducting both on and off-site analysis of web SEO competition
  • Using google analytics to conduct performance reports regularly

How do you become an SEO Executive?

There are a number of paths to take to become an SEO specialist. Many people working in SEO began in traditional marketing roles before narrowing their focus to SEO. Almost two-thirds of search engine optimization job listings have no degree requirements.Although having a degree is beneficial because it demonstrates your ability to write essays and adhere to deadlines, you can work in SEO without one if you’re good at written communication, willing, and motivated.


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