Technical SEO is the practice of using different techniques and strategies within the website, improving its performance and helping it rank higher on search engine result pages (SERPs).
Search Engine Optimisation (SEO) is important for the digital marketing aspect of your business, allowing your website to be more accessible to the people you are trying to reach. When talking about technical SEO, we are referring to backend optimisations. This helps bots with crawling your website and improving organic ratings on SERPs. This article will cover its importance and explain why you should be taking this aspect of digital marketing very seriously.
It may seem like technical SEO is not related to user experience when they are on the website, but this is not the case. When a website is not optimised correctly on the technical side, it can lead to loading issues, which can lead to a higher bounce rate due to frustrated customers.
When you get the technical SEO right on your website, you’re aiming for the customer to not notice, and make their experience on your website easy and streamlined. It should be easy to navigate your website, and if it is not structured correctly then it may lead to poor user experience.
It’s also important to remember that your website is being visited on different devices, so make sure that it is optimised for all mobile users, tablet users, and desktop users for the best results.
To read in more detail about the relationship between technical SEO and user experience, click here.
Technical SEO can involve many different measures to keep your customers’ private data safe, while also helping your website rank higher on SERPs. When it comes to website security in technical SEO, it is a good idea to make sure your website is encrypted with HTTPS. This can protect your website visitors’ data while also ranking higher on search engines. This can be done by obtaining an SSL certificate.
On top of this, search engines like Google can distribute penalties to unsafe websites with poor technical SEO. This usually results in lower SERP rankings and visibility. In a worst-case scenario, your website could be removed from SERPs, so make sure your website is safely encrypted.
Of course, SEO is all about ranking higher on SERPs, but how does technical SEO actually achieve this? Well, when your website is optimised effectively, it allows crawler bots to navigate your website easier, helping them index your pages and rank your website higher on SERPs.
Making your website easily navigable is a benefit for website users, as covered previously, but also makes the job of these bots much easier. This is why it is important to focus on the architecture of your website and its XML sitemaps.
In conclusion, technical SEO is a vital part of keeping your website healthy and accessible. It improves the performance and speed of your website, which is important to reduce your bounce rates and provide a positive experience for your customers. Technical SEO will help your website’s SERP rankings when done correctly and is important for your users’ private data. If you are not focusing on the technical SEO side of your website, then it should be an important thing to consider.
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