Digital design is a crucial aspect of brand identity and how your customers and potential customers perceive your brand.
Creating a strong visual brand identity is incredibly important when it comes to having a business in the modern age. With the Internet becoming the primary way people view businesses and consume media, you need your brand to stand out more than ever. Your visual branding should represent what your brand stands for, while also making your brand unique and recognisable. In this article, we will cover how to use digital design to create a strong brand identity.
Have a Plan
As with everything in business, you should always establish a plan before you get ahead of yourself. This is to make sure you and your team can be aware of what you are doing and what the future will look like for the business.
This plan should involve things such as your brand vision and unique selling points that you want your brand to express through the digital design aspect of things. All strategies within your business should align with your brand identity, your brand should be recognised as yours.
Your digital design work should always follow a certain colour palette and use consistent typography. This ties into creating a strong brand as you are trying to create something that uniquely represents your brand.
Your digital design work should ideally look professional from the start, so if you don’t have any experience with this yourself, you can search for digital designers on Leedle. You should still follow this article to best communicate your ideas to your digital designer.
When it comes to your logo, the first thing you should remember is to stick to the colour palette you have chosen for your brand. This is going to be the first thing your customers are going to think of when it comes to your brand, and it should represent you best.
Your logo should be memorable, so don’t be scared to come up with more outlandish ideas than others. The more ideas, the better, as it allows you to have a broader selection when it comes to final decisions.
In the modern age, it is a good idea to use colours that pop and to not overcomplicate your design. Of course, this isn’t always the case, and more complex designs can work very well. Brands nowadays, however, are leaning more toward simplistic designs and it seems to be a successful method of digital design.
As with everything in the digital design aspect of your branding, your website should follow a consistent colour palette and typography. In the modern age, your website will most likely be the first place your customers visit, so you should leave the intended impression through its digital design.
As well as making your website align with your brand identity, it should also be clean and easy to navigate. This means that its layout should be visually appealing, with enough white space so it does not look cluttered. Your home page should have easy to see, working, buttons that work as internal links to other pages on your website.
Once you have completed your digital design branding, it should be publicly tested. This means that you will analyse how your target audience interacts with your brand and how much should change in your digital design.
Your website should also be internally and publicly tested. Before going live, you should run internal tests to make sure everything is functional. Once your website is live, you should record how customers react to it and any feedback you receive.
On the technical side, you should consistently keep up with Search Engine Optimisation for higher rankings on search engines to get the most out of your website.
In conclusion, digital design will create a strong brand identity if you stay consistent and unique. Your brand should be recognisable but stand out from the rest, and sticking to consistent digital design choices that align with your brand is the best way to create a strong identity.
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