Most people believe that an effective search engine optimisation (SEO) strategy is solely based on web content and regularly ensuring that articles are posted on the site. While this is generally true, effective optimisation also is reliant on the technical knowledge of what creates traffic and conversion. That’s where technical SEO comes in.
An SEO agency can help you improve your ranking on search engines like Google by providing both skillfully written content and technical optimisation. Do you want to learn more about effective technical SEO?
Technical SEO: Page Loading Time
Even if you’ve produced the most captivating and motivational piece of content ever, visitors will become disinterested and leave if your page doesn’t load quickly enough. Potential consumers and viewers will be more likely to leave your page if it takes longer to load. In actuality, a site that loads in one to six seconds has a bounce rate of 106%, compared to one that loads in one to three seconds at 32%.
Google will recognise your page loading speed and move you up the search engine results if you switch to the WebP image format and improve your technical SEO. A committed SEO company will make sure to start you moving in the right direction by emphasising the value of technical SEO.
You might occasionally see that the tiny lock icon next to your URL is damaged on newly launched websites. It might read “site not secure.” This raises an immediate red signal in the eyes of potential clients and can cause them to leave your website right away. It’s crucial that you ensure your online security is impenetrable given all the warnings out there urging us not to make purchases from unsafe websites.
To accomplish this, buy an SSL certificate from the company that hosts your website. Several SEO marketing companies can host your website and set up your SSL, so you won’t have to worry as much about technical concerns.
When it comes to SEO and written content, plagiarism is a big no-no.
In addition to being disrespectful to the original poster, copying someone else’s content will negatively affect your search engine ranking on Google. This might have an impact on how you do business overall and online. To keep Google happy, it is best to have unique material that is specific to your industry.
Your online SEO content and social media strategies are important to helping your business survive in such a competitive industry. Professional content writing tailored to your business and audience is part of an SEO service. Learn more about the importance of SEO for your business by reading our previous article.
Ease of Access
A difficult-to-navigate website can seriously hurt your conversion and traffic, crippling your company. Your technical SEO plan must include a functional, appealing web design. Happy customers are the result of an easy-to-use website. Think about working with a reputable web development company to enhance the accessibility and look of your website.
Where to Source Technical SEO Services
At Leedle.co, we understand the importance that all aspects of SEO plays. Especially technical SEO. Find out more about search engine optimisation here.
If you’re looking for a technical SEO agency to help you get your business to the top, fill in our form to be provided with a variety of agencies that Leedle.co believe will be the best match for your business.